About us
EIO.studio is a creative and marketing collective that provides top-tier talent on a fractional basis.
As seasoned CMOs, Creative Directors, and Content Strategists, we’ve spent decades leading teams for world-class brands. So we know just how fast budgets or needs can change. And that working flexibly is the secret to meeting them.
Whether you need interim leadership or ongoing project management, you’ll gain senior solutions without the risk or cost of permanent hires. Our broad expertise — spanning multiple countries, cultures and industries — is effortlessly embedded in your organization until you’re ready to go it alone. Or invite us back. Or keep us on. With EIO, flexibility isn’t our secret. It’s our standard.
WORK WITH US
About us
EIO.studio is a creative and marketing collective that provides top-tier talent on a fractional basis.
As seasoned CMOs, Creative Directors, and Content Strategists, we’ve spent decades leading teams for world-class brands. So we know just how fast budgets or needs can change. And that working flexibly is the secret to meeting them.
Whether you need interim leadership or ongoing project management, you’ll gain senior solutions without the risk or cost of permanent hires. Our broad expertise — spanning multiple countries, cultures and industries — is effortlessly embedded in your organization until you’re ready to go it alone. Or invite us back. Or keep us on. With EIO, flexibility isn’t our secret. It’s our standard.
What we do
Fractional &
Interim Leadership
Embed senior leadership where you need it most. We provide fractional CMOs, Creative Directors, and Brand Leaders, complete with execution teams. We drive digital transformation, modern e-commerce, and major launches. We bring strategy and execution, not just advice.
Brand Strategy, Identity & Design
Build brands that scale with your growth. We design comprehensive identity systems that elevate your brand awareness internally and expand your reach globally. From visual identity and branding to sonic and multi-platform design, we craft cohesive touchpoints built to last, not just to launch.
Content, Editorial & Thought Leadership
Apply editorial craft to commercial goals. We build multi-platform content strategies, craft high-impact thought leadership material, and provide executive ghostwriting backed by deep audience insight. We create premium content that captures attention, builds authority, and drives community and growth.
Marketing Ops, Tech & AI
Rebuild the engine room behind your marketing. We optimize workflows, tech stacks, and custom AI integrations that empower lean teams to ship faster. Eliminate ad-hoc chaos with repeatable, highly scalable operating systems that turn your marketing into a predictable science.
Growth & Go-to-Market Strategy
Deploy targeted strategies that move numbers. We lead comprehensive go-to-market planning, e-commerce optimization, data-driven CRM, and multi-channel lifecycle marketing. Our custom global expansion playbooks are built for brands ready to enter new markets, capture them, and scale rapidly.
BRIEF US
What we do
Fractional & Interim Leadership
Embed senior leadership where you need it most. We provide fractional CMOs, Creative Directors, and Brand Leaders, complete with execution teams. We drive digital transformation, modern e-commerce, and major launches. We bring strategy and execution, not just advice.
Brand Strategy, Identity & Design
Build brands that scale with your growth. We design comprehensive identity systems that elevate your brand awareness internally and expand your reach globally. From visual identity and branding to sonic and multi-platform design, we craft cohesive touchpoints built to last, not just to launch.
Content, Editorial & Thought Leadership
Apply editorial craft to commercial goals. We build multi-platform content strategies, craft high-impact thought leadership material, and provide executive ghostwriting backed by deep audience insight. We create premium content that captures attention, builds authority, and drives community and growth.
Marketing Ops, Tech & AI
Rebuild the engine room behind your marketing. We optimize workflows, tech stacks, and custom AI integrations that empower lean teams to ship faster. Eliminate ad-hoc chaos with repeatable, highly scalable operating systems that turn your marketing into a predictable science.
Growth & Go-to-Market Strategy
Deploy targeted strategies that move numbers. We lead comprehensive go-to-market planning, e-commerce optimization, data-driven CRM, and multi-channel lifecycle marketing. Our custom global expansion playbooks are built for brands ready to enter new markets, capture them, and scale rapidly.
NEED SOMETHING ELSE?
Who we are
Austin Malcomb
Founding Partner
& Chief Marketing Officer
Austin’s achievements across diverse industries make her a highly sought-after leader in both the US and Europe. She’s pioneered dynamic transformations for leading beauty, tech, and premium spirits brands, and is famed for bringing change and innovation as an advisor and board member.
With deep expertise in multiple categories and cultures, Austin spans marketing, Ecommerce, AI, and digital strategy to create lasting success on a global scale.
Austin leads global e-commerce transformations and digital strategy across the US and Europe for premier beauty, tech, and spirits brands like La Prairie, Polaroid, and Gisou. As an advisor and board member, she steps in to help fast-scaling companies open new markets, relaunch platforms, and build high-performing teams. Her cross-functional toolkit in marketing, e-commerce, and AI is engineered for speed and global scale.
Owen Fegan
Founding Partner
& Creative Director
Owen’s creative direction has powered the growth of some of the world’s most recognisable brands including Google, Yext, and New York magazine. Highly experienced in fast-growth cultures, Owen specialises in building and scaling smart creative processes that power truly agile brands.
From creating new corporate identities to guiding brand expression through IPOs, he brings strategy and vision, whatever stage you’re at.
Owen’s creative direction has powered the growth of some of the world’s most recognizable brands including Google, Yext, and New York magazine. Highly experienced in fast-growth cultures, Owen specializes in building and scaling smart creative processes that power truly agile brands.
From creating new corporate identities to guiding brand expression through IPOs, he brings strategy and vision, whatever stage you’re at.
Owen drives creative direction across tech, media, and digital commerce for world-class brands including Google, Rolling Stone, and Yext, which he famously guided through its IPO. He embeds design-forward thinking and scalable design systems directly into fast-scaling corporate cultures. His expertise spans brand identity, creative operations, and art direction for companies looking to use design as a definitive competitive edge.
Mandie Gower
Brand & Content Director
Mandie has held leadership roles on global media and retail brands including Hearst, Grazia, and Rituals. Specializing in identifying new consumers and their needs, she’s led highly acclaimed launches in London, Dubai, and Amsterdam.
Her strategies do more than just embed storytelling at every touchpoint. Uniting editorial imagination with commercial goals, she creates new revenue streams, cultural relevance, and deeply engaged communities.
Mandie brings elite editorial leadership from her tenures as Editor-in-Chief at VIVA, Executive Editor of Stylist, and Global Head of Content at Rituals. Operating across London, Dubai, and Amsterdam, she specializes in predicting audience intent and translating it directly into high-converting content. Rather than treating storytelling as decoration, she uses it to build sustainable revenue, cultural traction, and community.
Who we are
Austin Malcomb
Founding Partner
& Chief Marketing Officer
Austin leads global e-commerce transformations and digital strategy across the US and Europe for premier beauty, tech, and spirits brands like La Prairie, Polaroid, and Gisou. As an advisor and board member, she steps in to help fast-scaling companies open new markets, relaunch platforms, and build high-performing teams. Her cross-functional toolkit in marketing, e-commerce, and AI is engineered for speed and global scale.
Owen Fegan
Founding Partner
& Creative Director
Owen drives creative direction across tech, media, and digital commerce for world-class brands including Google, Rolling Stone, and Yext, which he famously guided through its IPO. He embeds design-forward thinking and scalable design systems directly into fast-scaling corporate cultures. His expertise spans brand identity, creative operations, and art direction for companies looking to use design as a definitive competitive edge.
Mandie Gower
Brand & Content Director
Mandie brings elite editorial leadership from her tenures as Editor-in-Chief at VIVA, Executive Editor of Stylist, and Global Head of Content at Rituals. Operating across London, Dubai, and Amsterdam, she specializes in predicting audience intent and translating it directly into high-converting content. Rather than treating storytelling as decoration, she uses it to build sustainable revenue, cultural traction, and community.
Our services
AI transformation & integration
Animation
Art direction
Audio production
Branding
Consumer profiles
Content calendar development
Content strategy—multi-platform
Creative direction
Digital design
Ecommerce strategy
Editing & executive ghost writing
AI transformation & integration
Animation
Art direction
Audio production
Branding
Consumer profiles
Content calendar development
Content strategy—multi-platform
Creative direction
Digital design
Ecommerce strategy
Editing & executive ghost writing
Editorial project management
Environmental design
Global market growth strategy
Go-to-market strategy
Identity
Illustration
Marketing & creative operations
Marketing & business advisory
Media & editorial advisory
Photography
Print / OOH
Profit-driven portfolio strategy
Prompt engineering
Sonic branding
Storytelling
Talent sourcing
Team building
Templates
Thought leadership
Trend & consumer insights
UX content strategy
Video
Visual branding
Website design
AI transformation & integration
Animation
Art direction
Audio production
Branding
Consumer profiles
Content calendar development
Content strategy—multi-platform
Creative direction
Digital design
Ecommerce strategy
Editing & executive ghost writing
Editorial project management
Environmental design
Global market growth strategy
Go-to-market strategy
Identity
Illustration
Editorial project management
Environmental design
Global market growth strategy
Go-to-market strategy
Identity
Illustration
Marketing & creative operations
Marketing & business advisory
Media & editorial advisory
Photography
Print / OOH
Profit-driven portfolio strategy
Prompt engineering
Sonic branding
Storytelling
Talent sourcing
Team building
Templates
Thought leadership
Trend & consumer insights
UX content strategy
Video
Visual branding
Website design
Marketing & creative operations
Marketing & business advisory
Media & editorial advisory
Photography
Print / OOH
Profit-driven portfolio strategy
Prompt engineering
Sonic branding
Storytelling
Talent sourcing
Team building
Templates
Thought leadership
Trend & consumer insights
UX content strategy
Video
Visual branding
Website design
Contact
Why EIO?
Why EIO?
We believe that agile working practices today will elevate the successful brands of tomorrow. So we provide imaginative ways to access creative and marketing talent, optimizing time, budgets and results
That’s our formula for success.
Elevation = imagination and optimization. Or as we call it, EIO. Pleased to meet you.
EIO.studio, Fred. Roeskestraat 115, 1076 EE Amsterdam, Netherlands. KvK 85152382 BTW NL863527814B01