About us
EIO.studio is a creative and marketing collective offering senior talent on a fractional basis.
As CMOs, Creative Directors, and Content Strategists, we've spent decades leading teams for global brands. That's taught us how fast budgets and needs can shift, and that flexibility is what keeps up with them.
Whether you need interim leadership or ongoing project management, you get senior expertise without the cost or risk of a permanent hire. Our experience spans multiple countries, cultures, and industries, embedded in your organisation until you're ready to go it alone. Or invite us back. Or keep us on. With EIO, flexibility isn't the exception. It's the standard.
WORK WITH US
About us
EIO.studio is a creative and marketing collective that provides top-tier talent on a fractional basis.
As seasoned CMOs, Creative Directors, and Content Strategists, we’ve spent decades leading teams for world-class brands. So we know just how fast budgets or needs can change. And that working flexibly is the secret to meeting them.
Whether you need interim leadership or ongoing project management, you’ll gain senior solutions without the risk or cost of permanent hires. Our broad expertise — spanning multiple countries, cultures and industries — is effortlessly embedded in your organization until you’re ready to go it alone. Or invite us back. Or keep us on. With EIO, flexibility isn’t our secret. It’s our standard.
What we do
Fractional & Interim Leadership
Senior fractional leadership across marketing, creative, content, e-commerce, and AI. We step in as CMO, Creative Director, or Brand & Content Director, backed by the specialists needed to make it happen. Digital transformation, e-commerce modernisation, brand launches, rebrands, market entries, and IPO-stage scale moments. Embedded for as long as the work needs us.
Brand Strategy, Identity & Design
Brand strategy, identity, and the design systems that scale with the business and raise brand adoption inside the company and its reach in the market. Naming, rebrands, brand architecture, packaging, brand guidelines, sonic branding, and the visual and verbal identity that holds across markets, platforms, and product lines. From early-stage launches through IPO-stage brand expression. Brand that ages well.
Content, Editorial & Thought Leadership
Editorial craft applied to commercial goals: earning audiences who return, building authority, and translating both into revenue. Multi-platform content strategy, editorial direction, branded content, thought leadership, executive ghostwriting, audience insight, and the editorial design that gives it shape. From newsletters to flagship launches to brand-owned media. Content people actually finish.
Marketing Ops, Tech & AI
We rebuild the engine room behind the marketing: workflows, tech stacks, AI integration, and the data that connects them. AI strategy and implementation, marketing automation, measurement frameworks, tooling audits, and the operating systems that hold it all together, made for lean teams that don't have time for broken tools. Less duct tape. More architecture, built to last.
Growth & Go-to-Market Strategy
Strategies that move real numbers across markets, channels, and the customer lifecycle. Go-to-market planning, e-commerce and DTC strategy, acquisition and retention frameworks, CRM and lifecycle marketing, campaign development, and global expansion playbooks for brands ready to enter a new market, win it, or expand into the next one. Strategy that doesn't die in a deck, it ships.
NEED SOMETHING ELSE?
What we do
Fractional & Interim Leadership
Senior fractional leadership across marketing, creative, content, e-commerce, and AI. We step in as CMO, Creative Director, or Brand & Content Director, backed by the specialists needed to make it happen. Digital transformation, e-commerce modernisation, brand launches, rebrands, market entries, and IPO-stage scale moments. Embedded for as long as the work needs us.
Brand Strategy, Identity & Design
Brand strategy, identity, and the design systems that scale with the business and raise brand adoption inside the company and its reach in the market. Naming, rebrands, brand architecture, packaging, brand guidelines, sonic branding, and the visual and verbal identity that holds across markets, platforms, and product lines. From early-stage launches through IPO-stage brand expression. Brand that ages well.
Content, Editorial & Thought Leadership
Editorial craft applied to commercial goals: earning audiences who return, building authority, and translating both into revenue. Multi-platform content strategy, editorial direction, branded content, thought leadership, executive ghostwriting, audience insight, and the editorial design that gives it shape. From newsletters to flagship launches to brand-owned media. Content people actually finish.
Marketing Ops, Tech & AI
We rebuild the engine room behind the marketing: workflows, tech stacks, AI integration, and the data that connects them. AI strategy and implementation, marketing automation, measurement frameworks, tooling audits, and the operating systems that hold it all together, made for lean teams that don't have time for broken tools. Less duct tape. More architecture, built to last.
Growth & Go-to-Market Strategy
Strategies that move real numbers across markets, channels, and the customer lifecycle. Go-to-market planning, e-commerce and DTC strategy, acquisition and retention frameworks, CRM and lifecycle marketing, campaign development, and global expansion playbooks for brands ready to enter a new market, win it, or expand into the next one. Strategy that doesn't die in a deck, it ships.
NEED SOMETHING ELSE?
Who we are
Austin Malcomb
Founding Partner
& Chief Marketing Officer
Austin’s achievements across diverse industries make her a highly sought-after leader in both the US and Europe. She’s pioneered dynamic transformations for leading beauty, tech, and premium spirits brands, and is famed for bringing change and innovation as an advisor and board member.
With deep expertise in multiple categories and cultures, Austin spans marketing, Ecommerce, AI, and digital strategy to create lasting success on a global scale.
Austin has led e-commerce transformations and digital strategy across the US and Europe for beauty, tech, and premium spirits brands including La Prairie, Polaroid, Gisou, Ahava, and Anora. As an adviser and board member, she steps in when companies need to move fast: relaunching platforms, opening new markets, and building the teams that can keep up. Her range covers marketing, e-commerce, AI, and digital strategy, calibrated for global scale and speed.
Owen Fegan
Founding Partner
& Creative Director
Owen’s creative direction has powered the growth of some of the world’s most recognisable brands including Google, Yext, and New York magazine. Highly experienced in fast-growth cultures, Owen specialises in building and scaling smart creative processes that power truly agile brands.
From creating new corporate identities to guiding brand expression through IPOs, he brings strategy and vision, whatever stage you’re at.
Across tech, media, and digital commerce, Owen has led creative direction for companies including Google, Yext, New York Magazine, Rolling Stone, Cleverbridge, and Mollie, including taking Yext through its IPO. He steps in to inject design-led thinking wherever a brand needs it, building the identities and systems that carry it forward. His focus is the team underneath: hiring the right people and building a culture where good design is not just what is produced, but how things work.
Mandie Gower
Brand & Content Director
Mandie has held leadership roles on global media and retail brands including Hearst, Grazia, and Rituals. Specializing in identifying new consumers and their needs, she’s led highly acclaimed launches in London, Dubai, and Amsterdam.
Her strategies do more than just embed storytelling at every touchpoint. Uniting editorial imagination with commercial goals, she creates new revenue streams, cultural relevance, and deeply engaged communities.
As Editor-in-Chief at VIVA, Executive Editor of Stylist, and Global Head of Content at Rituals, Mandie has held senior editorial leadership at Hearst and built brand businesses across London, Dubai, and Amsterdam. Her edge is reading what audiences want before they know how to say it, then turning that read into product, content, and commerce. She doesn't treat storytelling as decoration; she uses it to build new revenue, cultural traction, and communities that keep people coming back.
Who we are
Austin Malcomb
Founding Partner
& Chief Marketing Officer
Austin has led e-commerce transformations and digital strategy across the US and Europe for beauty, tech, and premium spirits brands including La Prairie, Polaroid, Gisou, Ahava, and Anora. As an adviser and board member, she steps in when companies need to move fast: relaunching platforms, opening new markets, and building the teams that can keep up. Her range covers marketing, e-commerce, AI, and digital strategy, calibrated for global scale and speed.
Owen Fegan
Founding Partner
& Creative Director
Across tech, media, and digital commerce, Owen has led creative direction for companies including Google, Yext, New York Magazine, Rolling Stone, Cleverbridge, and Mollie, including taking Yext through its IPO. He steps in to inject design-led thinking wherever a brand needs it, building the identities and systems that carry it forward. His focus is the team underneath: hiring the right people and building a culture where good design is not just what is produced, but how things work.
Mandie Gower
Brand & Content Director
As Editor-in-Chief at VIVA, Executive Editor of Stylist, and Global Head of Content at Rituals, Mandie has held senior editorial leadership at Hearst and built brand businesses across London, Dubai, and Amsterdam. Her edge is reading what audiences want before they know how to say it, then turning that read into product, content, and commerce. She doesn't treat storytelling as decoration; she uses it to build new revenue, cultural traction, and communities that keep people coming back.
Our services
AI transformation & integration
Animation
Art direction
Audio production
Branding
Consumer profiles
Content calendar development
Content strategy—multi-platform
Creative direction
Digital design
Ecommerce strategy
Editing & executive ghost writing
AI transformation & integration
Animation
Art direction
Audio production
Branding
Consumer profiles
Content calendar development
Content strategy—multi-platform
Creative direction
Digital design
Ecommerce strategy
Editing & executive ghost writing
Editorial project management
Environmental design
Global market growth strategy
Go-to-market strategy
Identity
Illustration
AI transformation & integration
Animation
Art direction
Audio production
Branding
Consumer profiles
Content calendar development
Content strategy—multi-platform
Creative direction
Digital design
Ecommerce strategy
Editing & executive ghost writing
Editorial project management
Environmental design
Global market growth strategy
Go-to-market strategy
Identity
Illustration
Marketing & creative operations
Marketing & business advisory
Media & editorial advisory
Photography
Print / OOH
Profit-driven portfolio strategy
Prompt engineering
Sonic branding
Storytelling
Talent sourcing
Team building
Templates
Thought leadership
Trend & consumer insights
UX content strategy
Video
Visual branding
Website design
Editorial project management
Environmental design
Global market growth strategy
Go-to-market strategy
Identity
Illustration
Marketing & creative operations
Marketing & business advisory
Media & editorial advisory
Photography
Print / OOH
Profit-driven portfolio strategy
Prompt engineering
Sonic branding
Storytelling
Talent sourcing
Team building
Templates
Thought leadership
Trend & consumer insights
UX content strategy
Video
Visual branding
Website design
Marketing & creative operations
Marketing & business advisory
Media & editorial advisory
Photography
Print / OOH
Profit-driven portfolio strategy
Prompt engineering
Sonic branding
Storytelling
Talent sourcing
Team building
Templates
Thought leadership
Trend & consumer insights
UX content strategy
Video
Visual branding
Website design
Contact
Why EIO?
Why EIO?
Old MacDonald had a farm. We have a collective of senior creative and marketing leaders you can hire by the day, the project, or the year. Same energy, better ROI.
EIO.studio, Fred. Roeskestraat 115, 1076 EE Amsterdam, Netherlands. KvK 85152382 BTW NL863527814B01